Automarkt Ninja - Content Operations Hub

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Automarkt Content Guide

01 / Shooting

Follow these steps.
Get usable videos.

You do not need to be a camera expert. Start at Step 1 and work down the page.

01Shooting guide videoUpload shooting-guide.mp4 to uploads/tutorials/

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STEP 1

Pick your camera and microphone

If you already own a good phone, use it. Buy the recommended gear only if you want an easier, more professional setup.

RECOMMENDED CAMERA

DJI Osmo Pocket 3

Easy to hold, smooth video, and face tracking. Turn the screen sideways to shoot vertically.

View or buy from DJI ↗

RECOMMENDED MICROPHONE

DJI Mic 2

Clip it onto the person speaking. It makes voices much clearer inside a noisy workshop.

View or buy from DJI ↗

USE WHAT YOU HAVE

iPhone 15 or newer

Use the rear camera in the normal Camera app. Do not record inside Instagram or WhatsApp.

View iPhones at Apple ↗

STEP 2

Use these four settings

Set this once before you start.

Hold it verticallyThe video must be tall, not wide.

Choose 4K at 30 FPSUse this for almost every clip.

Use the rear cameraIt gives better quality than the selfie camera.

Turn filters offNo beauty mode, music, text, or effects.

STEP 3

Prepare the car and shop

Clean the car and camera lens.
Move bins, tools, number plates, and private information out of view.
Charge the camera, phone, and microphone.
Record a 10-second test and listen to the sound.

STEP 4

Record these six clips

Keep every clip between 5 and 10 seconds. Wait two seconds before and after the action.

1Show the problemDirty paint, scratches, faded tint, or the area being fixed.
2Show the whole carOne steady wide shot.
3Show the workThe technician cleaning, coating, tinting, or wrapping.
4Show close detailsHands, tools, water beads, gloss, edges, and texture.
5Record the person speakingFollow the chosen script. Look at the camera and speak clearly.
6Show the final resultSlowly show the finished car from two or three angles.

Finished shooting? Learn how to upload →

Start here

Before-you-shoot checklist

Tick each item on the device you are using. Your progress stays on this device.

Clean the vehicle Clean the camera lens Charge the phone and clear storage Choose the service being promoted Pick your script Prepare a clean shooting area Hide customer details and clutter Record one test clip with sound

Equipment

Choose your camera

Easy starting point

iPhone 15 or newer

Use the rear camera for clean, reliable footage that is easy to record and transfer.

Use the native Camera app
Record in 4K at 30 FPS
Clean the lens and avoid digital zoom

Recommended

DJI Osmo Pocket 3

Our preferred option for smooth, professional-looking vertical content without a complicated camera setup.

Use vertical shooting mode
Use face tracking for talking shots
Record 4K at 30 FPS by default

Avoid

Social-app camera

Do not record inside Instagram, WhatsApp, or Snapchat. These apps can compress your footage.

No front camera unless necessary
No filters
No beauty mode

Recording format

Use these settings every time

9:16VERTICALKeep the subject centred with safe space above and below.

1080 × 1920Minimum vertical resolution

30 FPSDefault for talking and normal footage

60 FPSUse for process shots intended for slow motion

2-second handlesWait before and after every action

Original filesNever send footage through WhatsApp

No processingNo filters, watermarks, music, or edits

People

Choose the right actor

Owner or founder

Best for trust, offers, guarantees, and brand-story content.

Technician

Best for process explanations, expert tips, and proof of workmanship.

Customer

Best for genuine reactions, testimonials, and transformation stories.

Hands only

Best when nobody wants to be on camera. Capture careful, satisfying process footage.

Light

Make the car look its best

Morning or late afternoonSoft light and fewer harsh reflections.
Keep light in frontDo not put a bright window behind the presenter.
Check paint reflectionsMove clutter, bins, and people out of the reflection.

Sound

Capture clean dialogue

Pause noisy toolsRecord talking sections away from compressors and polishers.
Move closerKeep the phone within roughly one metre of the speaker.
Test before the takeListen once with headphones before recording everything.

Your repeatable sequence

Capture this eight-shot list

01Shop or vehicle establishing shot
02The problem before work begins
03Wide process shot
04Close-up detail shots
05Technician or presenter explaining
06Before-and-after comparison
07Finished vehicle hero shots
08Clear call-to-action take

02 / Uploading

Get your Drive link.
Upload everything there.

Raj will give you your business’s upload link in your CSM WhatsApp group. Use that link every time you upload content.

02Uploading guide videoUpload uploading-guide.mp4 to uploads/tutorials/

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STEP 1

Ask Raj for your upload link

Open your CSM group on WhatsApp and send Raj this message:

Message to copy

Hi Raj, please send me our Google Drive content upload link.

Important: Upload the actual video files to Google Drive. Do not send the videos through WhatsApp because WhatsApp lowers their quality.

STEP 2

Open the link and make your batch folder

The link should open your business folder. Inside it, create a new folder using the batch number Raj or your CSM gave you.

📁 Your Business Folder — already provided└─ 📁 Batch X — create this ├─ 📁 Talking Heads ├─ 📁 B-Rolls └─ 📁 Content Dump

STEP 3

Put each file in the right folder

Talking HeadsVideos where someone speaks to the camera.

B-RollsCar, tools, process, close-ups, and finished-result videos.

Content DumpExtra photos or videos that may still be useful.

STEP 4

Wait until every file finishes uploading

Keep Google Drive open. Do not close the page until all progress circles disappear and every file appears inside its folder.

Quick check: Open one Talking Head video and one B-Roll video in Drive. Make sure both play correctly.

STEP 5

Tell Raj the upload is finished

Go back to your CSM WhatsApp group and send this message:

Message to copy

Hi Raj, Batch X has been uploaded to our Google Drive folder.

Replace Batch X with your real batch number before sending.

Required structure

Build one master folder

Replace the example names with your business and current batch number.

▾Business Name

▾Batch X

›Talking HeadsPresenter and dialogue clips

›B-RollsProcess, details and vehicle shots

›Content DumpExtra usable photos and footage

Folder hygiene

Organize before uploading

Use clear folder names

Use the business name and batch number exactly so the agency can identify the shoot immediately.

Delete unusable takes

Remove accidental recordings, black screens, and obviously broken files before uploading.

Keep original quality

Upload directly from the phone or camera. Do not forward the files through messaging apps.

Naming

Name files so anyone understands them

ContentType_ShotType_TakeNumber

GoodTalkingHead_Offer_Take01.mp4BRoll_Process_Take03.mp4

AvoidIMG_4829.mp4finalfinal2.mp4

Recommended method

Upload with Google Drive

BEST OPTION

01Open the Drive folder shared by your agency.
02Create the Business Name master folder.
03Add Batch X and the three required folders.
04Upload the files and wait until every upload finishes.
05Confirm that anyone with the link can view the folder.
06Send one master-folder link to the agency.

Backup optionUse WeTransfer only when Drive is unavailable

Put the completed master folder into one ZIP file.
Upload the ZIP to WeTransfer.
Use the agency email and include the business name plus batch number.
Copy the transfer link and send it to the agency.
Keep the files until the agency confirms receipt.

Before you send the link

Final submission check

Every file opens correctlyUploads have completely finishedThe three required folders are presentOriginal-quality files were usedDrive permissions allow viewingThe agency received the master-folder link

03 / Inspiration

Watch an example.
Copy the idea.

Choose your service below. Watch a video, then use it as a simple reference while shooting your own version.

03Using the inspiration libraryUpload inspiration-guide.mp4 to uploads/tutorials/

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01Must Create0 references

Inspiration for Must Create will appear here when added from admin.

02Ceramic11 references

ReferenceFormatAction

Ceramic Example 01

08_ad1_11-05-2026

VideoVideo link

Follow these steps.Get usable videos.

DJI Osmo Pocket 3

DJI Mic 2

iPhone 15 or newer

Before-you-shoot checklist

Choose your camera

iPhone 15 or newer

DJI Osmo Pocket 3

Social-app camera

Use these settings every time

Choose the right actor

Owner or founder

Technician

Customer

Hands only

Make the car look its best

Capture clean dialogue

Capture this eight-shot list

Get your Drive link.Upload everything there.

Build one master folder

Organize before uploading

Use clear folder names

Delete unusable takes

Keep original quality

Name files so anyone understands them

Upload with Google Drive

Final submission check

Watch an example.Copy the idea.

Ceramic Example 01

Ceramic Example 02

Ceramic Example 03

Ceramic Example 04

Ceramic Example 05

Ceramic Example 06

Ceramic Inspiration 01

Ceramic Inspiration 02

Ceramic Inspiration 03

Ceramic Inspiration 04

Ceramic Inspiration 05

Tint - Piggyback offer

Tint - Wheelbarrow offer

Tint - Truck skit

Tint - Backup dancers

Tint - Three-person piggyback

Tint - Piggyback closing

Tint Example 01

Tint Example 02

Tint Example 03

Tint Example 04

Tint Example 05

Tint Example 06

Tint Example 07

Tint Inspiration 01

Tint Inspiration 02

Tint Inspiration 03

Tint Inspiration 04

Tint Inspiration 05

Tint Inspiration 06

Tint Inspiration 07

Tint Inspiration 01

Tint Inspiration 02

Tint Inspiration 03

Tint Inspiration 04

Detailing Example 01

Detailing Example 02

Detailing Example 03

Detailing Example 04

Detailing Example 05

Detailing Example 06

Detailing Example 07

Detailing Example 08

Detailing Example 09

Detailing Example 10

Detailing Example 11

Detailing Example 12

PPF Example 01

PPF Example 02

PPF Example 03

PPF Example 04

PPF Example 05

Follow these steps.
Get usable videos.

Get your Drive link.
Upload everything there.

Watch an example.
Copy the idea.

Pick your service.
Download a script.

Plan it. Shoot it.
Send it right.